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SBD Global/April 18, 2014/Marketing and Sponsorship

Marketplace Roundup: Tokyo 2020 Appoints Dentsu As Official Marketing Agency

Australian surfer Sally Fitzgibbons has signed with Samsung.
Dentsu announced that the Tokyo Organizing Committee of the 2020 Olympic and Paralympic Games has appointed the company as its marketing agency. In its capacity as marketing partner to the organizing committee, Dentsu will provide assistance with the formulation of marketing plans, sponsorship sales and other services (Dentsu). ... The Council of East and Central Africa Football Associations and South African multi-national broadcaster SuperSport "have agreed a four-year sponsorship pact" (NEW TIMES RWANDA, 4/16). ... Australian surfer Sally Fitzgibbons "signed a personal endorsement deal with Samsung." Fitzgibbons, 23, becomes a brand ambassador for Samsung Electronics Australia and "will make public appearances on behalf of the company" (SURFERS VILLAGE, 4/16). ... London-based startup Squawka announced an investment and partnership with global sports group Doyen to speed up business operations, increase int'l expansion and enhance platform development as they seek to provide football fans with the ideal digital companion to follow their teams. Squawka provides news, stats, game analysis, social media, live blogs and images as well as real-time data comparison tools to help fans understand and enjoy the game as a second screen experience (Squawka). ... A-League side Brisbane Roar announced it is renewing its partnership with principal partner The Coffee Club for next season. The Coffee Club has been a sponsor of Brisbane Roar for seven years, making it one of the longest-running sponsorships in the competition (Brisbane Roar). ... Chinese automobile and equipment manufacturing group Weichai Group Holdings announced the launch of its new logo at the 2014 Formula 1 Chinese Grand Prix in Shanghai. Weichai's new logo will be present on Ferrari's F1 cars and on the drivers' uniforms in '14 (Weichai Group). ... U.K. football brand Mitre announced it is the official football supplier to the Asean Football Federation Suzuki Cup 2014 co-hosted by Singapore and Vietnam. The biennial football competition is organized by the AFF and contested by the national teams of Southeast Asia (Mitre).
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