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SBD Global/April 18, 2014/Marketing and Sponsorship

Didier Drogba Launches Men's Underwear Line In Support Of Charitable Foundation

Turkish club Galatasaray striker Didier Drogba "has launched his very own men's underwear range which will see a percentage from every pair of pants sold go to his charity foundation," according to John Drayton of the London DAILY MAIL. The former Chelsea striker "teamed up with Marseille-based designers HOM last year to create an exclusive range of men's underwear and beachwear which will go on sale on May 1." The 36-year-old "took to his official Instagram account to post an exclusive image of himself wearing the new range." Drogba wrote, "I'm very proud to announce the launch of my underwear brand. The first underwear brand that will be launched to support a foundation, my foundation, The didierdrogbafoundation" (DAILY MAIL, 4/17).
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