ECB Approves City-Based T20 Tournament CA Questions ACA's Ability To Negotiate Deal F1 Ditching 'Halo' Protection Device League Notes Video Evidence In Golf To Be Limited F1 Will 'Struggle' With Rules, Renault Dir Says BCCI Rejects Manohar's Offer League Notes CA, ACA Pay Dispute Far From Over New T20 Tournament Clears Final Hurdle
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Bernie Ecclestone Planning To Launch Masters Racing Series Featuring Former F1 Drivers
Published April 18, 2014
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SPONSORSHIP GURU: In a separate piece for CITY AM, Sylt reported Ecclestone "plans to recruit a head of sponsorship this month." Sponsorship comprises 14.7%, or $225M of F1’s $1.6B annual revenue, yet "it has growth potential as it lacks partners in categories such as clothing, mobile phones and soft drinks." Ecclestone receives advice from former former IOC Marketing Dir Michael Payne, who was also the senior strategic advisor to the London 2012 Olympics, but said that "he will need closer assistance when his bribery trial begins in Germany" next Thursday. Ecclestone: "We need somebody who can sell sponsorship. Not a successor, but somebody to help me" (CITY AM, 4/15).