Pistorius Guilty Of Culpable Homicide Dortmund CEO Calls Out Blatter Critics Sky Adds EHF Champions League Rights Players Asked To File PIL In BCCI-RCA Row McLaren Chief Calls For F1 Changes Essendon Player: Rival Clubs Unethical Julius Baer To Sponsor Formula E R&A To Reveal Vote On Men-Only Policy League Notes Hangin' With ... David Bohan
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/April 18, 2014/Leagues and Governing Bodies
Bernie Ecclestone Planning To Launch Masters Racing Series Featuring Former F1 Drivers
Published April 18, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
SPONSORSHIP GURU: In a separate piece for CITY AM, Sylt reported Ecclestone "plans to recruit a head of sponsorship this month." Sponsorship comprises 14.7%, or $225M of F1’s $1.6B annual revenue, yet "it has growth potential as it lacks partners in categories such as clothing, mobile phones and soft drinks." Ecclestone receives advice from former former IOC Marketing Dir Michael Payne, who was also the senior strategic advisor to the London 2012 Olympics, but said that "he will need closer assistance when his bribery trial begins in Germany" next Thursday. Ecclestone: "We need somebody who can sell sponsorship. Not a successor, but somebody to help me" (CITY AM, 4/15).