Racing Finishes 2nd In GB Attendance Sebastian Coe To Talk To MPs Again RFU Could Impose Five-Year Rule Ecclestone Set To Be Eased Aside GPA CEO Identifies Greatest Challenge Players Urged Not To Sign BBL Deals Researchers Want College Sports Reform FIA Approves F1 Sale to Liberty Media League Notes NSWRL, QRL Each Demand Rep On ARLC
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/April 18, 2014/Leagues and Governing Bodies
Bernie Ecclestone Planning To Launch Masters Racing Series Featuring Former F1 Drivers
Published April 18, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
SPONSORSHIP GURU: In a separate piece for CITY AM, Sylt reported Ecclestone "plans to recruit a head of sponsorship this month." Sponsorship comprises 14.7%, or $225M of F1’s $1.6B annual revenue, yet "it has growth potential as it lacks partners in categories such as clothing, mobile phones and soft drinks." Ecclestone receives advice from former former IOC Marketing Dir Michael Payne, who was also the senior strategic advisor to the London 2012 Olympics, but said that "he will need closer assistance when his bribery trial begins in Germany" next Thursday. Ecclestone: "We need somebody who can sell sponsorship. Not a successor, but somebody to help me" (CITY AM, 4/15).