For Singapore fans, the price for watching the World Cup "is downright ugly," according to Adrian Lim of ASIA ONE. And it appears that "there might be little relief in sight despite calls from members of Parliament for the Government to make the month-long event more accessible to Singaporeans." On Monday, Senior Minister of State for Communications & Information Lawrence Wong told Parliament, "We are going to review our anti-siphoning list, we're going to review our cross-carriage measures as well, but I'm not sure that these would inherently change the dynamics of the game." He explained that because FIFA owns the rights to the event, Singapore is "a price taker and not a price setter." Responding to questions on the topic of subscription costs, he said that the Government has arranged for the four key matches -- the opening, semi-finals and final -- "to be made available for free-to-air TV broadcasters to acquire." This anti-siphoning rule means that "pay-TV operators cannot acquire the content rights exclusively." In this case, Wong said that there will be some "cost apportionment" between SingTel and MediaCorp for the four matches. Last month, SingTel announced that "it had secured the exclusive broadcast rights to World Cup 2014." Fans in Singapore will have to pay $112.35 (with GST) to catch all 64 matches, with an early bird price of $94.16 (with GST) until Thursday. That led to "a hue and cry among football fans" (ASIA ONE, 4/15). The STRAITS TIMES' Irene Tham wrote Wong said Public Service Broadcast funds are not being used to sponsor the broadcast of all World Cup matches in Singapore as it would not achieve the "delicate balance" required to protect consumers' interest (STRAITS TIMES, 4/14).