SBD Global/April 17, 2014/Media
Chinese Social Media Agency KAWO Launches Page Targeting Sports Industry
KAWO, a social media management tool that helps businesses repurpose and automate existing social media content onto Chinese channels like Weibo and WeChat, has officially launched a specialized page targeting the sports industry to deliver Chinese social media to clients. Although the sports market in China is taking off, with particular growth in sport leagues like the NFL and UFC, since key social media channels like Facebook and Twitter are blocked, it is difficult for athletes, teams, leagues and agencies around the world to tap into the huge spending power of Chinese sports fans and maximize the exposure to commercial opportunities (KAWO).
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