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SBD Global/April 17, 2014/Media
ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil
Published April 17, 2014
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ESPN's World Cup Coverage
By The Numbers
- 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International.
- 15 – World Cup rosters for English-language TV pundits.
- 25 – cameras at host set location.
- 29 – English-language on-air commentators (hosts, match commentators, analysts, reporters).
- 43 – World Cup matches collectively played by ESPN’s English-language pundits.
- 64 – matches across ESPN, ESPN2 and ABC.
- 80 – Spanish-language on-air commentators covering the World Cup for ESPN Deportes, and ESPN Int'l networks in Mexico, Argentina, Columbia, etc., across TV and audio platforms.
- 290 – original World Cup programming hours across ESPN’s English-language TV networks.
- 300 – approximate number of ESPN (U.S. and int'l) production personnel in country.
- 9,500 – Estimated miles A1 commentator team (Ian Darke and Taylor Twellman and/or Steve McManaman) will travel during the group stage.
- 12,200 – Length (in miles) of fiber cable ESPN is using to move content across different locations in and to Brazil and the U.S.
LONG TIME COMING: ESPN’s preparations for the 2014 World Cup started several years ago. The preparations, which were headed by Exec Senior VP & Exec Producer Jed Drake and his team, included extensive collaboration with colleagues from ESPN Brasil. Guglielmino said that the network’s Brazilian-based subsidiary has been a tremendous help in getting things done, including securing the set location on Rio’s Copacabana Beach. Compared to the 2010 World Cup in South Africa, ESPN's coverage will be more extensive, especially in terms of hours it will produce. There will also be more original content. ESPN Films is producing football-related pieces that will air leading up to the World Cup. “Some of it club-based, some of it is national-team based,” Guglielmino said.
THE OTHER SIDE: While it has been more than 60 years since Brazil last hosted World Cup finals, the build-up of the event has caused both jubilation and chaos in the host nation. During last year’s Confederations Cup, social unrest and protests over stadium construction costs overshadowed on-field performances. Guglielmino, who referred to Brazil as the spiritual home of football, said that the Confederations Cup experience has helped the network prepare for whatever might happen this summer. “We are going down there to really chronicle the World Cup as it happens,” he said. “And we will obviously be ready to cover anything else that happens and to treat that appropriately for our audiences back here in the U.S.” In addition, ESPN will use programs such as Outside The Lines to cover off-field aspects and controversial issues surrounding the tournament.