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SBD Global/April 17, 2014/Media

English Premier League Side Arsenal Launches Official YouTube Channel

Arsenal will start an official channel on YouTube. Exclusive features will be created for the Arsenal channel, showcasing both the club and its players. Features such as The Chat, Twitter Takeover and Arsenal Ink will be released via the platform. Supporters can access additional exclusives and content through the Gunners’ other sites and outlets, which include Twitter, Facebook, Google+, Instagram, Soundcloud, WeChat, Sina Weibo and Tencent Weibo. Arsenal’s YouTube channel was active for just over two weeks last summer, and in that time a video of Arsenal fan Vu Xuan Tien chasing after the team bus in Vietnam went viral, with more than 3 million views (Arsenal). YouTube Europe Senior Dir for Sports Stephen Nuttall said, “Three hundred of the top football clubs in the world run official channels on YouTube. The success of the Arsenal channel last summer demonstrates the club’s potential to build a great presence on YouTube" (WORLD FOOTBALL INSIDER, 4/16).
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