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SBD Global/April 16, 2014/Marketing and Sponsorship

Marketplace Roundup: Austrian Bundesliga Side Sturm Graz Signs Kit Deal With Lotto Sport

Austrian Bundesliga football club SK Puntigamer Sturm Graz has signed a new kit deal with Italian sportswear company Lotto Sport. The deal, which will start on July 1, includes all teams of the club and will provide them game and training wear (Sturm Graz). ... UST Global, a California-based IT services and solutions company, "announced a three-year sponsorship deal" with Indian Premier League side Chennai Super Kings. The deal, beginning this month with the two-time IPL champions, "adds to UST's growing portfolio of sport sponsorship globally." The agreement "will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team's helmets and caps" (PTI, 4/15). ... The Romanian Football Federation (FRF) "has signed a contract with Russia-based InStat Football for the provision of analytical tools for technical and tactical evaluations of footballers' performance" (INSIDE WORLD FOOTBALL, 4/15). ... Man City Women's Football Club has entered into a partnership with the Women's Sport and Fitness Foundation. The deal will see the WSFF logo featured on training wear, including the pre-match shirt and walk out jacket, for the team's debut season in the FA Women's Super League (MCWFC). ... Dorna Sports announced that Spanish telecom operator Movistar will be the title sponsor for the Gran Premio de Aragon. Movistar will also enjoy further presence at additional MotoGP rounds with trackside advertising (MotoGP). ... Malta Guinness signed a deal with the Nigeria Football Federation "to become the official malt drink" of the Nigerian national football team (DAILY TIMES NIGERIA, 4/12).
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