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SBD Global/April 16, 2014/Marketing and Sponsorship

AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media (AC Milan). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Japan international midfielder Keisuke Honda from Russian Premier League side CSKA Moscow in January." According to Gazzetta dello Sport, the contract runs until June '16 and is worth $4.2M in total (SOCCEREX, 4/14).
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