Sporting Innovations has signed a five-year deal with the Sydney Cricket & Sports Ground Trust "to install its Fan360 platform at two stadiums in Sydney, Australia’s largest market," according to Don Muret of SPORTSBUSINESS JOURNAL. The deal is the first int'l agreement for Sporting Innovations, a spinoff of MLS’s Sporting Kansas City. The Fan360 software system "is designed to improve the fan experience by providing discounts for concessions, on-demand video replays and live streaming video on mobile devices." It generates revenue for teams "by linking their sponsors to Fan360’s interactive features, and captures valuable customer data tied to the concessions and ticketing features." The platform was used at the Sydney Cricket Ground for Sunday's home opener of the Australian Football League's Sydney Swans. The technology upgrades are part of about $800M in renovations planned for the two facilities over the next 10 years, including the cricket ground, a 48,000-seat stadium that originally opened in 1848. The cricket ground "recently replaced one of its three grandstands," a $150M project (SPORTSBUSINESS JOURNAL, 4/14 issue).
