Menu
Events and Attractions

New Venue, Sponsors Set Stage Ahead Of Seventh Indian Premier League Tournament

After a "good two months of speculation, uncertainty and what have you, the event they often call cricket’s Super Bowl is finally upon us," according to Gautam Bhattacharyya of GULF NEWS. The UAE will now become only the second overseas venue after South Africa "to host the seventh edition of the Indian Premier League." It all seems like a dream for the cricket fans of this Gulf state, "but they are ready to live it up for the next two weeks." The question marks over crowds at the three venues of Abu Dhabi, Dubai and Sharjah, especially on weekdays, "was quite a ticklish issue." The overwhelming response among the expat crowd as soon as tickets went on sale online on April 3 "was quite a revelation, once again underlining the strength of the IPL as a product for any segment of the cricket-loving public." The magnetism of the IPL once again "seems to be confounding the critics" -- if the response of some of the sponsors in the build-up to IPL-7 are anything to go by. The last week "has seen at least three new sponsorship deals being announced, with Etihad Airways tying up with Mumbai Indians; ICT solutions provider Huawei India becoming the principal sponsors of Royal Challengers Bangalore, and UST Global announcing a joint sponsorship with India Cements for Chennai Super Kings" (GULF NEWS, 4/14). In Dubai, K.R. Nayar wrote when the idea of a Test series being staged in the UAE was first considered, "its practicality was also questioned." Now, though, the UAE is a regular Test center, "with Pakistan using the country as its home ground while their country is considered unsafe to host international matches." But the UAE became the Int'l Cricket Council’s headquarters by popular consent and today "it has one of the world’s best state-of-the-art cricket academies in its premises." Almost all nations now "prefer to stop over in the UAE for training at this facility." Umpires and coaches also fly to the UAE "to sharpen their skills." The UAE "has thus transformed itself into a cricketing hub." With tickets for the IPL being sold out quickly, UAE fans "have revealed their hunger to witness the event’s glitz, glamour and sporting thrills." The IPL in the UAE "is expected to be a terrific success and let’s not be surprised if it becomes a regular venue for this event in the future" (GULF NEWS, 4/14).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/04/15/Events-and-Attractions/IPL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/04/15/Events-and-Attractions/IPL.aspx

CLOSE