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SBD Global/April 11, 2014/Media

NBCSN Scores Its Best F1 Ratings To Date With 594K Average For Bahrain GP

NBC Sports Network averaged 594,000 viewers for the Bahrain Grand Prix last Sunday, marking the net’s best F1 audience since it began airing races last year and also marking the best non-U.S. F1 race on cable TV in three years. The telecast from 10:30am-12:53pm was the best-rated cable TV F1 race since Speed drew 627,000 viewers for the Monaco GP in ’11. NBCSN’s previous high for an F1 race was last year’s Abu Dhabi GP on Nov. 3 with 354,000 viewers. Through three races, NBCSN is averaging 364,000 viewers, marking the best average through this point in the season in a decade -- dating back to 382,000 viewers for Speed in ’04. NBCSN also is up 206% compared to the same point last season and up 46% compared to Speed in ’12. Both the ‘13 and ’12 seasons saw the first three races air live at either 1:30am, 2:30am or 3:30am.
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