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Marketing and Sponsorship

Marketplace Roundup: Michael Ballack Extends Ambassador Deal With Ab-in-den-Urlaub.de

Former German national team player Michael Ballack "has extended his brand ambassador deal with online travel website Ab-in-den-Urlaub.de." Ballack, who has been working with the website since '09, "will continue to be featured in its ad campaigns until Dec. '17" (W&V, 4/10). ... Former ManU striker Louis Saha and former FC Cologne defender Dieter Prestin announced "the creation of AXIS 10 Sports Consulting Group." The company’s mission "is to play a central role in helping professional football players gain access to a wide range of high quality products and services" (SOCCEREX, 4/10). ... The Int'l Cycling Union (UCI) announced a partnership with technology company deltatre for the future launch of its new Internet platform. Deltatre will accompany the UCI in the conception, launch and direction of its new online portal, which will be up and running this summer (UCI). ... Espolón Tequila and Dorna Sports announced the participation of Espolón in the FIM MotoGP World Championship for the 2014 season (MotoGP).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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