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SBD Global/April 11, 2014/Marketing and Sponsorship

Marketplace Roundup: Michael Ballack Extends Ambassador Deal With

Former German national team player Michael Ballack "has extended his brand ambassador deal with online travel website" Ballack, who has been working with the website since '09, "will continue to be featured in its ad campaigns until Dec. '17" (W&V, 4/10). ... Former ManU striker Louis Saha and former FC Cologne defender Dieter Prestin announced "the creation of AXIS 10 Sports Consulting Group." The company’s mission "is to play a central role in helping professional football players gain access to a wide range of high quality products and services" (SOCCEREX, 4/10). ... The Int'l Cycling Union (UCI) announced a partnership with technology company deltatre for the future launch of its new Internet platform. Deltatre will accompany the UCI in the conception, launch and direction of its new online portal, which will be up and running this summer (UCI). ... Espolón Tequila and Dorna Sports announced the participation of Espolón in the FIM MotoGP World Championship for the 2014 season (MotoGP).
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