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SBD Global/April 10, 2014/Media

Sky Extends Media Rights Deal With All England Lawn Tennis Club Wimbledon

German pay-TV channel Sky Deutschland "has extended its exclusive media rights deal with the All England Lawn Tennis Club Wimbledon through '18," according to Uwe Mantel of DWDL. The new deal "guarantees Sky exclusive rights for the 'most prestigious' Grand Slam tournament in Germany and Austria." In addition to TV broadcast rights, the extension "also includes Internet, IPTV and mobile rights." Sky Sports Dir Burkhard Weber said, "With an unparalleled mixture of tradition and elite sports, the tournament in Wimbledon is one of the highlights of every sports year." Sky's marketing arm, Sky Media Network, "is expecting an increased demand for the event and wants to increase its offerings." The deal "was brokered by Wimbledon's marketing partner IMG Media" (DWDL, 4/9).
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