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SBD Global/April 10, 2014/Leagues and Governing Bodies

UCI Boss Cookson Says Bike-Mounted TV Cameras Could Enhance Broadcast

Tour de France cyclists "could have cameras attached to bikes to enhance the experience of television audiences in an effort to attract more fans," according to the BBC. Int'l Cycling Union President Brian Cookson believes that the sport "must innovate to promote itself." Cookson: "We need to embrace innovation and sell our sport. We will look at technology, such as cameras on bikes." Cookson believes cycling "needs to remain at the cutting edge of technology to enhance the experience of viewers. And why stop at cameras? What about having microphones on bikes or sharing rider data on screen?" Meanwhile, Belgian Cycling Federation President Tom van Damme "has called for football-style red and yellow cards to improve safety in the peloton" (BBC, 4/9).
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