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SBD Global/April 8, 2014/Olympics

Sochi Olympics Chief: Ticket Sales For 2014 Games Surpassed 2010 Vancouver

At least 640,000 people registered to attend events at the 2014 Sochi Olymipcs and total ticket sales "were higher" than for the 2010 Vancouver Olympics, according to R-SPORT. The Games "appeared to see a late flurry in sales," with more than 30% of the total tickets still on sale "less than three weeks before the opening ceremony." 2014 Sochi Olympic Organizing Committee President Dmitry Chernyshenko "did not provide final ticket numbers for Sochi," but said "we sold more tickets than in Vancouver," for which Canada's Olympic organizers said 1.49 million tickets were sold, 97% of the total. The total number of TV viewers -- those who saw "even one minute" of Sochi Olympic coverage, according to Chernyshenko -- was 2 billion, 200 million more than for Vancouver (R-SPORT, 4/7).
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