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SBD Global/April 8, 2014/Media
Boxing Broadcasts With Satisfying Ratings On ARD; RTL, Sky Score With F1 Grand Prix
Published April 8, 2014
F1 GRAND PRIX: German free-to-air TV channel RTL attracted an average of 5.08 million viewers to its broadcast of the Bahrain F1 Grand Prix on Sunday. The number translated into a market share of 27.5%, including 22.1% in the target demographic 14-49. German pay-TV channel Sky, which also aired the race, obtained a market share of 3.8% in the target demographic as 480,000 viewers tuned in. It was one of Sky's highest viewership numbers for an F1 broadcast (DWDL, 4/7).