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SBD Global/April 8, 2014/Franchises

Representative Of 'Arab Offer' To Buy La Liga Valencia Announces Withdrawal Of Its Offer

Business group the The Unique Premier 54, which is representing the "Arab offer" to buy La Liga side Valencia, announced in a statement that it is "withdrawing its proposal to buy the club," according to the EFE. The group announced that "the decision was made on Monday." Valencia's deadline for bidders to present offers came last Tuesday, with Valencia then announcing that it had received seven bids. The club's "sale process is currently in its second phase" (EFE, 4/7).

TWO CIRCLES DEAL: Valencia signed a collaboration agreement with sports data analysis agency Two Circles. Valencia will use Two Circles' analysis for commercial purposes, including examining the behaviors and attitudes of the club's fans. Two Circles will also provide external support for marketing. The partnership aims to increase Valencia's revenue using new strategies developed based on data provided by Two Circles (Valencia).
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