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Marketing and Sponsorship

Masters Is Top Vehicle For Golf Sponsorship Exposure, Repucom Study Finds

A Repucom study has found that The Masters golf tournament is the most valuable vehicle for worldwide golf sponsorship. The '13 Masters generated 25% more value per second for player sponsors than the next closest major, the U.S. Open Championship. A variety of reasons factor into this. The Masters has the highest global viewership of any golf tournament. The Masters also has the fewest number of competitors of any major, allowing for more player exposure. The total on-screen exposure for player sponsors in the domestic broadcast at last year's event was five hours and 45 minutes (Repucom).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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