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SBD Global/April 4, 2014/Marketing and Sponsorship

Havas Sports & Entertainment Launches Program To Gauge Sustainability Of Events

Havas Sports & Entertainment has launched an online application, Havas ISE, that helps brands gauge where they stand in relation to global sustainability standards. HS&E and marketing firm ignition will also offer consulting services to enhance an event's sustainability, maximize brand engagement and develop communication plans to boost brand image (HS&E).
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