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SBD Global/April 3, 2014/Media

Sky Draws Top Ratings With Broadcast Of Champions League Quarterfinal Games

German pay-TV channel Sky Deutschland "recorded top ratings for its Champions League broadcasts on Tuesday," according to Timo Nöthling of QUOTENMETER. A total of 1.15 million viewers tuned in starting at 8:45pm to watch Sky's simulcast of the ManU-Bayern Munich and Barcelona-Atlético Madrid quarterfinal matchups. The number translated into a 4% market share. In the target demographic 14-49, Sky's coverage had a market share of 5.7%. Following the live broadcasts, Sky aired highlights of both games starting at 10:43pm. The highlights show attracted 270,000 viewers and had a 1.8% share. In the target demographic, the show obtained a 2.8% share (QUOTENMETER, 4/2).

IN SPAIN: AS reported Barcelona and Atlético's 1-1 draw, which aired on Spanish public channel TVE1, was the most viewed match of the year, with an audience of 8.4 million viewers and a 42.2% market share. The match's audience peaked at 11.6 million viewers and it also marked the most viewed Champions League quarterfinal match since the '11-12 season (AS, 4/2).
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