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SBD Global/April 3, 2014/Media

CBA's Professional League Finals Reach 162 Million People On CCTV In China

The Chinese Basketball Association's Professional League Finals was broadcast to 162 million people on CCTV and other regional networks in China. This is a 26% increase for the six games. The sixth game on March 30 was a 98-88 Beijing Ducks win over Xinjiang. Beijing is led by former NBA player Stephon Marbury. The final game reached 54 million people in China, with no less than 13 million tuned in at any given moment. The CBA Finals TV viewing figures for '14 are only slightly behind the Australian Open final won by China's Li Na. It also topped the Asian Football Championships and the NBA All-Star game (Infront).
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