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SBD Global/April 3, 2014/MediaPrint All
The Chinese Basketball Association's Professional League Finals was broadcast to 162 million people on CCTV and other regional networks in China. This is a 26% increase for the six games. The sixth game on March 30 was a 98-88 Beijing Ducks win over Xinjiang. Beijing is led by former NBA player Stephon Marbury. The final game reached 54 million people in China, with no less than 13 million tuned in at any given moment. The CBA Finals TV viewing figures for '14 are only slightly behind the Australian Open final won by China's Li Na. It also topped the Asian Football Championships and the NBA All-Star game (Infront).
The NBA has by far the biggest presence on Chinese social media site Sina Weibo with more than 27 million followers. Social media agency Mailman took a look at the presence of major U.S. sports leagues and their individual team presences across Sina Weibo, China’s No. 1 social media channel. Using KAWO technology, Mailman compared five major sports associations new to Chinese social media: the NFL, UFC, NHL, MLB and MLS, analyzing them against each other as well as the already established NBA. KAWO compiled a list of different statistics to measure involvement on Weibo: the statistics include the number of followers the organization has, the number of mentions, the engagement of the fans (average number of forwards, comments and likes per post) and the number of official accounts (individual teams in the organization on Weibo) (Mailman).
U.S. SPORTS ON CHINESE SOCIAL MEDIA
German pay-TV channel Sky Deutschland "recorded top ratings for its Champions League broadcasts on Tuesday," according to Timo Nöthling of QUOTENMETER. A total of 1.15 million viewers tuned in starting at 8:45pm to watch Sky's simulcast of the ManU-Bayern Munich and Barcelona-Atlético Madrid quarterfinal matchups. The number translated into a 4% market share. In the target demographic 14-49, Sky's coverage had a market share of 5.7%. Following the live broadcasts, Sky aired highlights of both games starting at 10:43pm. The highlights show attracted 270,000 viewers and had a 1.8% share. In the target demographic, the show obtained a 2.8% share (QUOTENMETER, 4/2).
IN SPAIN: AS reported Barcelona and Atlético's 1-1 draw, which aired on Spanish public channel TVE1, was the most viewed match of the year, with an audience of 8.4 million viewers and a 42.2% market share. The match's audience peaked at 11.6 million viewers and it also marked the most viewed Champions League quarterfinal match since the '11-12 season (AS, 4/2).
Shares in video processing specialist Envivio closed up more than 7% Tuesday and "were soaring" beyond the 20% mark in the after-hours trading Tuesday night after it said it was "powering live HD sports channels on Apple TV" for a tier one service provider in Europe. Envivio "didn't name the provider." Sky is "the obvious candidate." Sky began delivering sports content for its Now TV OTT serviced on Apple TV boxes in the U.K. in December (MULTICHANNEL, 4/1). ... Thailand's World Cup broadcaster RS said that it will show 22 live matches on free TV and all 64 live games "will be available via its set-top box." RS CEO Surachai Chetchotisak’s announcement "came a day after the Central Administration Court ruled that the company does not have to televise live all 64 matches of the finals on free TV" as required by the so-called "must-have" rule set by the National Broadcasting and Telecommunications Commission (BANGKOK POST, 4/2). ... Indian cricket captain Dhoni "is attempting to gag the media" from reporting the Indian Premier League betting and match-fixing scam, Zee TV network alleged, adding that he "had not yet been given clean chit by the Mudgal committee, which has recommended an independent and full-fledged probe into the issue." Responding to Dhoni's Rs 100-crore ($16.7M) defamation suit in the Madras high court on Wednesday, the channel said that "it merely reported suspended IPS officer G. Sampath Kumar's deposition to the committee" (TNN, 4/2).