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SBD Global/April 3, 2014/Marketing and Sponsorship

Marketplace Roundup: ARU Announces Partnership With Dove+Men Care

The Australian Rugby Union has reached an agreement for Dove Men+Care to be the official deodorant and male grooming supplier of the Qantas Wallabies. The two-year deal runs until the end of '15. Unilever’s male deodorant and grooming brand will extend its association with rugby following similar partnerships with the Rugby Football Union in England, the Irish Rugby Football Union, the Welsh Rugby Football Union and the Scottish Rugby Football Union (ARU). ... Organizers of the UAE League Cup "have rebranded the competition the Arabian Gulf Cup ahead of this year’s final later this month." The name change "reflects the new title sponsor of the competition," Arabian Gulf Development (SOCCEREX, 4/1). ... The Turkish Football Federation "has entered into a new long-term rights agreement with media company Saran Media." The agreement gives Saran Media the first and third party exclusive media rights to all friendly matches involving the Turkish national football side until '18. Additionally, the group "will organise and market" the national team’s pre-World Cup summer tour in the U.S. (SOCCEREX, 4/1). ... The Int'l Cycling Union (UCI) announced that cycling video producer The Sufferfest will become the first major sponsor of the UCI Women Road World Cup. The partnership will see Sufferfest messages included in promotional clips for the UCI Women Road World Cup on TV and online. The Sufferfest and the UCI will also work together to promote women in cycling and develop concepts such as a UCI Women Road World Cup day to be advertised through the network of gyms the Sufferfest engages with (UCI).
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