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SBD Global/April 2, 2014/Marketing and Sponsorship

Marketplace Roundup: FIA Extends Deal With Würth For '14 Asia Pacific Rally Championship

Motorsports governing body FIA "has extended its deal with building supply wholesaler Würth as the official supplier of the Asia Pacific Rally Championship for the '14 season" (SPEED MAGAZIN, 4/1). ... National Rugby League club Sydney Roosters have appointed Futures Sport and Entertainment as its "new research agency for the next three seasons." Futures will provide market-leading data and insights into the multimedia value of all Roosters sponsorship properties, including for new major partner Peugeot (Future Sport and Entertainment).
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