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Marketing and Sponsorship

Nike Ad Starring Ronaldo, Neymar, Rooney Launches 'Risk Everything' Campaign

Nike on Tuesday launched the first part of its 2014 football campaign #riskeverything. The launch included the release of a commercial starring Real Madrid's Cristiano Ronaldo, Barcelona's Neymar and ManU's Wayne Rooney and shows their preparations for the World Cup. The commercial opens with Ronaldo on his way through an airport and later surrounded by fans clamoring to see him. Meanwhile, Rooney dresses in his hotel room as commentators mention that he has never scored for England in a World Cup. Neymar, who has recently started wearing the No. 10 shirt for Brazil, watches supporters from inside the team bus (Nike).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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