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SBD Global/March 27, 2014/Marketing and Sponsorship

League Championship Side Brighton & Hove Albion Announces Nike Kit Deal

League Championship side Brighton & Hove Albion "announced a new kit deal with Nike," according to SOCCEREX. Nike "will provide matchday and training apparel" to the club, as well as Brighton’s U21, women’s and youth teams, from the start of the '14-15 season. It "will also create a range of official replica merchandise for Brighton fans, for which the club will retain distribution rights." Financial terms were not released, though Brighton CEO Paul Barber did reveal that the partnership “represents a significant increase on our existing commercial arrangement” with Errea (SOCCEREX, 3/26).
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