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SBD Global/March 27, 2014/Finance

Apparel Makers In India Hit By Decline In Indian Premier League Orders

The Indian Premier League "has moved out of country resulting in decline in orders" for Indian apparel manufacturers, according to Vinay Umarji of the Indian BUSINESS STANDARD. According to apparel manufacturers based out of Mumbai, Tirupur and Ludhiana, "orders for cricketing apparel merchandise that include knitted jerseys, caps, wrist bands and other accessories which offered high margins have declined" by around 10%. From an IPL perspective, garmenters are "unsure on matching last year's volumes." For instance, Mumbai-based SVG Fashion "which received orders to the tune of roughly five million pieces is not hopeful to match that figure this year." SVG Fashion Managing Dir Rajkumar Agrawal said, "Only the basic minimum orders have come from the brands. The orders will be less than last year and there will definitely be loss for us and sponsors for the initial 15 days since the IPL would be played outside the country." A Puma spokesperson said that "this year the brand had stayed away" from sponsoring the IPL and thereby ordering manufacture of apparel merchandise. Spokespersons from , and Nike "could not be reached" (BUSINESS STANDARD, 3/26).
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