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Marketing and Sponsorship

Marketplace Roundup: Kia Extends Deal With U.S. Golfer Michelle Wie

Kia has extended its deal with U.S. golfer Michelle Wie as its brand ambassador. Wie will serve as a global spokesperson for Kia, and appear in advertising, marketing and promotions (Kia). ... Audi AG will sponsor the FIS Cross-Country World Cup, the men's FIS Ski Jumping World Cup, including the Four Hills Tournament, and the FIS Ski Flying World Championships in '16 and '18 (Audi). ... Sports apparel manufacturer Warrior "has entered into a unique partnership" with Norwegian Tippeligaen side Odds BK. The agreement will see the U.S.-based brand "supply the side’s home and away playing kits and training gear." Additionally, it will "also become the boot supplier to all of the club’s players" (SOCCEREX, 3/25). ... The fall-out from the Football League rejecting the takeover of League Championship side Leeds by Massimo Cellino "has seen shirt sponsors Enterprise Insurance demand back" the £1.8M ($2.9M) advanced to the club for a deal that runs for three more seasons. Enterprise has said "in a strongly worded legal letter that the club’s association with Cellino has been damaging to their company’s reputation" (London DAILY MAIL, 3/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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