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SBD Global/March 26, 2014/Finance

Only Five Australian Football League Clubs Profit Without Assistance Of Poker Machines

Figures presented to the clubs by the Australian Football League showed that only five "made a profit in 2013 without the assistance of poker machines," according to Jake Niall of THE AGE. Remarkably, "one of the clubs that made a pokies-free profit was North Melbourne, which made a decision to avoid poker machines from its business model, and is among the smallest clubs for revenue." The five clubs that made a profit without non-football revenue "were Collingwood, Richmond, West Coast, Fremantle and North Melbourne." Even Hawthorn, the '13 champion and "one of the game’s most financially robust clubs, had a profit that was assisted by pokie earnings." The Hawks made a healthy profit of A$3.1M in '13, but they are "understood to have earned" more than A$4M from their "lucrative Waverley Gardens gaming venue" (THE AGE, 3/25).
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