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SBD Global/March 24, 2014/MediaPrint All
The Int'l Cricket Council Twenty20 World Cup cricket tournament, which began on March 16 and saw the Super 10 league matches flag off with the India-Pakistan tie on Friday, will rake in close to Rs 380 crore ($62M) for the broadcaster, Star Sports, according to Urvi Malvania of the the Indian BUSINESS STANDARD. This "is a marked increase from the revenue of last year’s edition," of close to Rs 250 crore. The increase "is a result of an increase in advertising rates," of nearly 25%, and the increase in the number of matches played. The broadcaster charged an average Rs 3 lakh "for a 10-second spot in 2012 for the series." This time, advertisers have to pay Rs 3.75 lakh ($6,076) "for the same time." The rates for the final stages of the matches "will be raised depending on the teams that make it to the semi-finals and final." The broadcast sponsors on board "include Pernod Ricard, Hyundai Motors, Coca-Cola, Perfetti, State Bank of India and TVS Srichakra" tires (BUSINESS STANDARD, 3/21).
Austrian private-TV channel ServusTV "will live broadcast the Spanish Copa del Rey final between Real Madrid and FC Barcelona." The final "will take place in Valencia on April 16." Kickoff will be at 9:30pm (90 MINUTEN, 3/20). ... The BBC has agreed to a new deal with the FA to broadcast radio commentary of women's football in '14. Starting on April 16, 5 live: Women's Super League will have news and commentary of at least 16 games in the season on both 5 live and sister station sports extra (BBC). ... Dutch public broadcaster Nos "will retain the rights to broadcast highlights from Eredivisie football matches" until the end of the '16-17 season. The deal covers TV, radio and Internet (DUTCH NEWS, 3/19). ... Dorna Sports has reached an agreement with ITV to broadcast a one-hour highlights program of every round of the 2014 MotoGP World Championship (MotoGP).