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Marketing and Sponsorship

Barcelona President Speaks Out Against Beats By Dre Commercial Starring Cesc Fabregas

A new Beats by Dre "Hear What You Want" advertisement starring Barcelona player Cesc Fabregas "has not been well-received in either Madrid or Barcelona," according to the EP. Barcelona President Josep Maria Bartomeu said that his club has "requested that the ad be withdrawn." During the commercial, "Cesc takes the bus from his hotel to the stadium as radical fans throw objects at the bus." Bartomeu: "We do not like the message that this sends. Because of this, we have asked that the commercial be withdrawn" (EL MUNDO, 3/23). In London, Rik Sharma reported the advert was ''due to be shown for the first time in Spain at half-time in the Clasico on Sunday night." It was screened in the U.K. on BT Sport "during Chelsea's 6-0 win over Arsenal on Saturday" (DAILY MAIL, 3/23).

CLÁSICO BROADCAST: In Madrid, J.F. Maldonado reported ahead of Sunday's Barcelona-Real Madrid match, Canal+, which had the exclusive rights to the broadcast in Spain, was scheduled to use 28 cameras for the broadcast, "including 'Superslow' and high-speed cameras and one elevated camera traveling 70 meters alongside the pitch." Victor Santamaria of Canal+ said, "We are going to move one camera which in theory does not move during a game. This will make the image that accompanies the game move as it does in video games" (AS, 3/23). In Barcelona, Esther Blasco reported Mediapro, which broadcast Barcelona's 4-3 win outside Spain, "used 300 employees and 22 cameras for the broadcast." One of its "new additions was the use of 4K (Ultra HD) technology." A total of 700 journalists and 200 outlets from five continents "were credentialed for the match" (SPORT, 3/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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