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SBD Global/March 21, 2014/Media

Eurosport Signs Tour De France Champion Greg LeMond As Global Ambassador

Eurosport has further reinforced its position as the "Home of
Cycling" with the signing of a new global ambassador.
Cycling legend Greg LeMond joins Eurosport's on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d'Italia and the Tour de France across the channel's 54
European markets in an exclusive preview and review show entitled "LeMond on Tour".
He will also feature in a new monthly show "LeMond of Cycling" which broadcasts its first episode on Wednesday 9 April previewing and reviewing the Grand Tour races of 2014.
LeMond won his most famous Tour de France victory exactly 25 years ago in 1989, the same year Eurosport was launched bringing added resonance to the company's 25th year anniversary activities, in which he will play a part as a channel ambassador.
The American joins Eurosport's other global ambassadors already working with its lead sports, such as seven-time Grand Slam winner Mats Wilander in tennis, 100m Olympic Champion Maurice Greene in athletics and triple Olympic swimming champion Pieter van den Hoogenband and Didier Cuche, Alpine Skiing World Champion. - See more at: http://www.noodls.com/view/9F7A51ABF1155F8FA58120F39F361D6ECF86B0D7?9080xxx1395309973#sthash.jDAAzBKU.dpuf
Eurosport has further reinforced its position as the "Home of
Cycling" with the signing of a new global ambassador.
Cycling legend Greg LeMond joins Eurosport's on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d'Italia and the Tour de France across the channel's 54
European markets in an exclusive preview and review show entitled "LeMond on Tour".
He will also feature in a new monthly show "LeMond of Cycling" which broadcasts its first episode on Wednesday 9 April previewing and reviewing the Grand Tour races of 2014.
LeMond won his most famous Tour de France victory exactly 25 years ago in 1989, the same year Eurosport was launched bringing added resonance to the company's 25th year anniversary activities, in which he will play a part as a channel ambassador.
The American joins Eurosport's other global ambassadors already working with its lead sports, such as seven-time Grand Slam winner Mats Wilander in tennis, 100m Olympic Champion Maurice Greene in athletics and triple Olympic swimming champion Pieter van den Hoogenband and Didier Cuche, Alpine Skiing World Champion. - See more at: http://www.noodls.com/view/9F7A51ABF1155F8FA58120F39F361D6ECF86B0D7?9080xxx1395309973#sthash.jDAAzBKU.dpuf
Eurosport signed former cyclist Greg LeMond as a new global ambassador. LeMond joins Eurosport's on-air 2014 lineup to provide live on-site analysis at Paris-Roubaix, Giro d'Italia and the Tour de France across the channel's 54 European markets in an exclusive preview and reviewing the Grand Tour races of '14. The American joins Eurosport's other global ambassadors already working with its lead sports, such as seven-time Grand Slam winner Mats Wilander in tennis, 100m Olympic champion Maurice Greene in athletics, triple Olympic swimming champion Peter van den Hoogenband and Alpine skiing world champion Didier Cuche (Eurosport).
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