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Marketing and Sponsorship

Marketplace Roundup: A-League Central Coast Extends Deal With Tibet Spring 5100 Water

A-League Central Coast Mariners announced that Tibet Spring 5100 Water will become its front-of-shirt sponsor for the remainder of the 2014 AFC Champions League Group Stage. Tibet Spring 5100 Water's association with Central Coast began during last season's AFC Champions League knockout phase (Central Coast). ... Australian Football League club Essendon has partnered with the Bully Zero Australia Foundation. Essendon will support the National Day of Action Against Bullying and Violence on Friday (Essendon FC). ... A-League club Sydney FC has signed a three-year partnership with New South Wales housing firm Beechwood Homes, which will become the club's sleeve sponsor beginning next season. Beechwood Homes is upgrading its current sponsorship with the club which began at the start of the '13-14 season (Sydney FC). ... Belgian side RSC Anderlecht has "renewed their primary sponsorship deals with BNP Paribas Fortis and Belgacom until 2017" (SOCCEREX, 3/18). ... German 3rd League football club Hansa Rostock has extended its partnership with real estate group WG Union for another year. WG Union has been a partner of the club since '10. The deal was brokered by sports marketing agency Infront Sports & Media (Hansa Rostock).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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