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SBD Global/March 20, 2014/Marketing and Sponsorship

Marketplace Roundup: A-League Central Coast Extends Deal With Tibet Spring 5100 Water

A-League Central Coast Mariners announced that Tibet Spring 5100 Water will become its front-of-shirt sponsor for the remainder of the 2014 AFC Champions League Group Stage. Tibet Spring 5100 Water's association with Central Coast began during last season's AFC Champions League knockout phase (Central Coast). ... Australian Football League club Essendon has partnered with the Bully Zero Australia Foundation. Essendon will support the National Day of Action Against Bullying and Violence on Friday (Essendon FC). ... A-League club Sydney FC has signed a three-year partnership with New South Wales housing firm Beechwood Homes, which will become the club's sleeve sponsor beginning next season. Beechwood Homes is upgrading its current sponsorship with the club which began at the start of the '13-14 season (Sydney FC). ... Belgian side RSC Anderlecht has "renewed their primary sponsorship deals with BNP Paribas Fortis and Belgacom until 2017" (SOCCEREX, 3/18). ... German 3rd League football club Hansa Rostock has extended its partnership with real estate group WG Union for another year. WG Union has been a partner of the club since '10. The deal was brokered by sports marketing agency Infront Sports & Media (Hansa Rostock).
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