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SBD Global/March 20, 2014/Marketing and Sponsorship

Nissan Middle East Boosts Support Of Abu Dhabi Desert Challenge

The Automobile and Touring Club of the UAE (ATCUAE) and Nissan Middle East "have announced a new partnership agreement for the Abu Dhabi Desert Challenge," according to the GULF NEWS. ATCUAE President Mohammad Bin Sulayem, the founder of the event, and Nissan Middle East Managing Dir Samir Cherfan signed the agreement on Wednesday and "revealed the new branding for the rally," the 24th edition of which takes place from April 5-10. The 2014 Abu Dhabi Desert Challenge "sees the Nissan Patrol installed for an 11th year as the official vehicle of the event, which forms the third round of this year’s FIA World Cup for Cross Country Rallies" (GULF NEWS, 3/19).
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