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Marketing and Sponsorship

Marketplace Roundup: Basketball Bundesliga Announces Switch To Internet Supplier Laola1

The Basketball Bundesliga (BBL) announced that it will switch its Internet service provider with the start of '14-15 season. The league will end its cooperation with Apareo and start working with Laola1. The league did not reveal any financial details (BBL). ... Sportfive said it has brokered a "digital partnership" between Hyundai and Ligue 1 side Olympique Lyonnais. The South Korean car manufacturer is already the club’s main commercial partner, but has agreed to sponsor the "SociOL Room by Hyundai," a new digital platform which will integrate Olympique Lyonnais’ social media and provide fans with behind-the-scenes snippets (SOCCEREX, 3/17). ... The French Tennis Federation (FFT) appointed Lagardére Unlimited, the sports and entertainment branch of French media group Lagardére, to provide consultancy services to improve Roland Garros' online advertising offer for its partners. The partnership will enable the FFT to develop online advertising packages for its tournament partners (Lagardére). ... Swimming's world governing body FINA announced the appointment of global supplier of temporary constructions for events NUSSLI as an exclusive official FINA supplier. The four-year agreement is effective immediately and covers all FINA events for the period '14-17 (FINA).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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