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SBD Global/March 17, 2014/Media
Fox' Hill Says Live TV Will Be So Compelling, Fans Will Pass On Stadiums
Published March 17, 2014
INSTANT GRATIFICATION: Sky Sports Managing Dir Barney Francis trumpeted the value of broadcasting live sports events, in an age when watching sports clips online and on mobile phones has become more popular. Francis, speaking at a SportsPro Live conference in London, said, “For a sports business it’s all about live sports. Clips deals, highlights deals, they are all really important, but on a sliding scale, live sport just disappears into the stratosphere.” Asked about where he saw the threat to Sky Sports coming from, Francis said it will come from those companies willing to take “a big bet” and could come from one of those “big San Francisco companies that emerges and sees live sports content as a key driver for their business.”
DANGER OF TECHNOLOGY: Meanwhile, Dave Gordon, former head of major events at BBC Sport, said there was a danger that some sports could be seduced by digital technology and lose sight of the importance of showing the sport live. Gordon said, “I think there is a danger for certain middle ranking sports that they get seduced by digital technology and don’t appreciate how crucial having world class live coverage of their sport is. Any sport governing body that loses sight of what is really important is actually beginning to sign its own death warrant.”
John Reynolds is a writer in London.