Marketing and Sponsorship

Sauber Agrees To Two New Premium Partnerships With Pacific Ventures, McGregor

3.17.2014

The Sauber F1 Team announced that Pacific Ventures, Dubai, will be a premium partner starting with the 2014 Australian Grand Prix. The real estate developer’s logo will appear on the rear sidepods of the Sauber C33 and later on the drivers’ overalls. It is the first partnership of the Sauber F1 Team with a brand from the Middle East. The team also announced McGregor as a premium partner. The fashion house has supported Giedo van der Garde as a long-standing partner in the early stages of his career. In addition to this personal relationship, McGregor is now also extending its involvement to the team. The McGregor logos will be placed on top of the headrest starting with the 2014 Australian Grand Prix. Starting with the Malaysian Grand Prix, they will also be present on the overalls and the helmets of the drivers (Sauber).

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