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SBD Global/March 17, 2014/Marketing and Sponsorship

On-Trial Paralympian Oscar Pistorius Is Dropped By Blade Sponsor Ossur

Ossur, the Icelandic company that manufactures the blades used by Oscar Pistorius, "has ended its advertising contract with the paralympian as he is tried for the murder of his girlfriend," according to Omar R. Valdimarsson of BLOOMBERG. Ossur CFO Sveinn Solvason said, “We, as Ossur, don’t have any official stand in this matter on whether the man is innocent or guilty. But we’re no longer sponsoring Oscar Pistorius.” Pistorius, who uses Ossur prosthetics, has pleaded not guilty to the charge of intentionally killing model Reeva Steenkamp in his bathroom. The charges "have wrecked Pistorius’s career, and cost him sponsorship deals with Nike Inc. and Luxottica Group SpA’s Oakley." Ossur’s main office in the Icelandic capital "has also removed all images of Pistorius that once adorned its walls" (BLOOMBERG, 3/14).
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