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Marketing and Sponsorship

Marketplace Roundup: Euromericas Reports Hyundai Pursuing Bernabéu Sponsorship

Sports marketing agency Euromericas reported that Hyundai's recent selection of Brazilian Kaká and Spaniard Iker Casillas "as its worldwide brand ambassadors" is part of a "strategy that includes adding a club emblem." Euromericas CEO Gerardo Molina said that the carmaker offered Real Madrid €150M ($208.6M) per year for five years for a partial naming rights sponsorship of Real Madrid's Santiago Bernabéu. It "is worth nothing that Hyundai is the official automotive partner of the upcoming World Cup" (SPORT, 3/15). ... Indian celebrity commerce company Collectabillia, "in partnership with iAccy," announced its "association with four-time Ballon D'Or winner Lionel Messi for exclusive rights to manufacture a range of covers for mobiles, laptops and tablets under the player's own brand, Messi." The range of accessories will be "available globally" starting in April. Collectabillia currently "boasts of a power packed list of celebrity associations that include being the official merchandise partner" to current and former cricketers Sachin Tendulkar, Virat Kohli, Vivian Richards and chess player Vishwanath Anand, among others (PTI, 3/14). ... Zimbabwe’s Premier Soccer League "has signed a new three-year deal with Delta Beverages" (WORLD FOOTBALL INSIDER, 3/14). ... Sahara Force India announced shock absorber specialist KONI, Mexican construction company Consorcio Aristos and financial institution FICREA "as its latest partners ahead of the 2014 campaign" (MOTORSPORT, 3/14). ... MotoGP and MCS have partnered to develop a new fashion collection at the end of April. The collection features new branding and unique MotoGP illustrations incorporated on leather and canvas outerwear, jeans, sweats, T-shirts and polo shirts (MotoGP). ... Emirates airline will sponsor North American Soccer League side New York Cosmos "for a further two years." Former footballer Pelé, "who is an honorary president of the club, was present for the announcement" (GULF NEWS, 3/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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