SingTel Wins Rights To FIFA World Cup Broadcast; Must Share Content With StarHub

SingTel announced that "it has inked an exclusive deal" with the FIFA for the 2014 World Cup in Brazil, according to the STRAITS TIMES. Under the Media Development Authority's cross-carriage rule, SingTel "has to share the content with StarHub" in the same way that it is sharing its EPL content. All 64 matches "will be available 'live' and on-demand on tablets and smartphones through the company's app, mio TV GO." It "will also feature multicamera views in a World Cup first for Singapore." SingTel mio TV said that "it is finalising a deal to share the World Cup with everyone through free-to-air coverage for key matches." These matches "will also be available for free on mobile devices for the first time." The pay-TV provider added that "it is also working with Community Clubs island-wide to explore screening selected matches," just as it did for the EPL season  (STRAITS TIMES, 3/12).