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SBD Global/March 14, 2014/Marketing and Sponsorship

German Football Federation Could Leave Adidas In 2018 To Sign With Nike

The German national football team "could switch its kit supplier in '18," according to the SID. German Football Federation (DFB) Marketing Dir Denni Strich said, "Of course, we will first talk to our long-time partner adidas. In addition, it is part of our duty to know the market and if necessary examine other options, which could include Nike." The U.S. company "has already shown great interest in signing a deal with the DFB in the past." In '07, Nike offered the federation €500M, €250M more than adidas. However, the DFB decided to extend the contract with adidas, which expired in '11, until '18 (SID, 3/12).
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