SBD Global/March 12, 2014/Marketing and Sponsorship
Sportfive Wins Tender Process To Activate Joker's French Basketball Federation Deal
Sportfive has won a national tender process launched by fruit juice brand Joker, which is part of the Eckes-Granini group. Under the agreement, Sportfive will activate the brand's marketing partnership with the French Basketball Federation (FFBB). Sportfive will provide agency marketing services. A number of marketing operations will be organized, including promotions in Joker sales outlets, live events on match days and digital activation. The program will target fans who have demonstrated strong support for the French national basketball team at recent European competitions and the wider basketball community, as well as the employees of the Eckes-Granini group (Sportfive).
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