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SBD Global/March 11, 2014/Media

Top European Football Clubs Continue To See Large Social Media Gains

The massive growth of social media popularity for European football clubs sees no end in sight as 14 different clubs added more 1 million new fans over the latest three-month period. La Liga clubs FC Barcelona and Real Madrid each saw more than 9 million combined new likes on Facebook and followers on Twitter. Both clubs exceed 60 million fans, which dwarfs the combined fans of a global baseball brand like the N.Y. Yankees, who currently lead MLB with a little more than 8 million. In comparison to the top American teams in the four major leagues, only six NBA teams reached more than 1 million new social media fans over the whole year of '13. The top European clubs see no such stagnation and continue to grow globally. ManU added more than 6 million fans to lead the Premier League while Bayern Munich added more than 3 million to lead the Bundesliga. Juventus barely edged out AC Milan to lead Serie A with more than 2.5 million new fans, though AC Milan still has more than double Juventus' total, and Paris St. Germain continues to be the class of Ligue 1 with more than 2.6 million additions. The charts presented here show the number of official Twitter “followers” and Facebook “likes” for club and league sites as of Dec. '13 and March '14.

PREMIER LEAGUE SOCIAL MEDIA
 
Club
Total
Dec. '13
Facebook
March '14
Twitter
March '14
Total
March '14
Additions
Arsenal
19,766,938
21,443,384
3,547,866
24,991,250
5,224,312
Aston Villa
1,698,521
1,726,420
253,104
1,979,524
281,003
Cardiff City
230,577
229,664
105,291
334,955
104,378
Chelsea
22,976,284
24,536,077
3,452,077
27,988,154
5,011,870
Crystal Palace
113,556
131,003
90,241
221,244
107,688
Everton
751,532
876,063
325,620
1,201,683
450,151
Fulham
533,262
486,776
208,720
695,496
162,234
Hull City
282,513
539,553
80,314
619,867
337,354
Liverpool
15,630,386
16,246,726
2,395,958
18,642,684
3,012,298
Man City
8,324,233
10,014,794
1,546,229
11,561,023
3,236,790
ManU
38,628,498
42,681,403
2,002,577
44,683,980
6,055,482
Newcastle United
858,222
955,718
349,001
1,304,719
446,497
Norwich City
288,870
235,867
180,601
416,468
127,598
Southampton
266,525
195,650
193,087
388,737
122,212
Stoke City
267,087
166,899
176,191
343,090
76,003
Sunderland
311,372
223,305
211,057
434,362
122,990
Swansea City
390,937
462,411
204,961
667,372
276,435
Tottenham
3,623,059
4,333,400
774,346
5,107,746
1,484,687
West Brom
216,022
206,957
124,997
331,954
115,932
West Ham United
623,316
611,410
265,557
876,967
253,651
Premier League
13,958,159
15,080,628
3,949,563
19,030,191
5,072,032

BUNDESLIGA SOCIAL MEDIA
Club
Total
Dec. '13
Facebook
March '14 
Twitter
March '14 
Total
March '14 
Additions
Bayer Leverkusen
369,520
 687,776 64,524
752,300
382,780
Bayern Munich
10,836,839
13,037,579
933,607
13,971,186
3,134,347
Borussia Dortmund
6,176,813
7,485,883
801,713
8,287,596
2,110,783
Borussia Mönchengladbach
381,236
544,826
69,853
614,679
233,443
Eintracht Braunschweig
104,006
107,394
18,030
125,424
21,418
Eintracht Frankfurt
308,055
309,761
42,204
351,965
43,910
FC Augsburg
118,382
118,624
26,130
144,754
26,372
FC Nuremberg 255,425
239,389
51,685
291,083
35,658
FC Schalke
1,486,389
1,962,715
160,934
2,123,649
637,260
FSV Mainz
117,804
105,172
32,133
137,305
19,501
Hamburg SV
576,464
606,932
109,450
716,382
139,918
Hannover 96
282,516
256,916
59,576
316,492
33,976
Hertha Berlin
205,681
189,843
42,864
232,707
27,026
SC Freiburg
141,239
127,736
35,280
163,016
21,777
TSG Hoffenheim
123,219
109,775
30,319
140,094
16,875
VfB Stuttgart
396,457
372,208
61,344
433,552
37,095
VfL Wolfsburg
177,611
222,875
48,695
271,570
93,959
Werder Bremen 638,309
729,464
98,811
828,275
189,966
Bundesliga
1,671,414
1,694,668
347,957
 347,957  

LA LIGA SOCIAL MEDIA
Club
Total
Dec. '13
Facebook
March '14 
Twitter
March '14 
Total
March '14 
Additions 
Athletic Bilbao
468,343
284,046
263,487
547,533
79,190
Atlético Madrid
1,563,842
2,329,640
624,125
2,953,765
1,389,923
CA Osasuna
69,097
12,951
70,315
83,266
14,169
Celta de Vigo
129,665
63,629
91,095
154,724
25,059
Elche CF
61,168
37,049
47,763
84,812
23,644
FC Barcelona
58,193,059
56,670,619
11,188,241
67,858,860
9,665,801
Getafe CF
-
-
-
-
-
Granada CF
91,494
40,084
77,493
117,577
26,083
Levante UD
158,185
119,888
72,752
192,640
34,455
Málaga CF
647,212
474,736
240,143
714,879
67,667
Rayo Vallecano
63,316
1,807
76,105
77,912
14,596
RCD Espanyol
151,199
116,581
76,050
192,631
41,432
Real Betis
251,591
124,664
174,725
299,389
47,798
Real Madrid
54,440,687
53,324,989
10,291,593
63,616,582
9,175,895
Real Sociedad
198,733
208,759
128,931
337,690
138,957
Real Valladolid
86,662
36,307
72,296
108,603
21,941
Sevilla FC
373,669
227,896
206,996
434,892
61,223
UD Almería
44,649
57,123
42,876
99,999
55,350
Valencia CF
877,789
1,206,137
357,825
1,563,962
686,173
Villarreal CF
158,111
104,134
106,860
210,994
52,883
La Liga
5,338,091
5,935,369
1,453,165
7,388,534
2,050,443

SERIE A SOCIAL MEDIA
Club
Total
Dec. '13
Facebook
March '14
Twitter
March '14
Total
March '14
Additions
Atalanta
50,811
 47,225 30,225 77,450  26,639
Bologna
63,530
 67,958 33,930 101,888 38,358
Cagliari
100,639
 120,891 30,936 151,827 51,188
Catania
12,838
 0 23,211 23,211 10,373
Chievo
39,354
31,130 27,983 59,113
19,759
Fiorentina
231,208
 408,149 99,826 507,975 276,767
Genoa
120,977
105,581 48,303 153,884 32,907
Inter Milan
3,059,779
3,479,144 479,842 3,958,986 899,207
Juventus
9,120,134
10,681,534 1,018,835 11,700,369 2,580,235
Lazio
224,332
 224,260 89,083 313,343 89,011
Livorno
-
       
Milan
19,869,515
 20,329,462 1,796,351 22,125,813 2,256,298
Napoli
1,348,059
2,012,410 275,226 2,287,636 939,577
Parma
66,715
60,670 28,895 89,565 22,850
Roma
2,337,401
2,903,883 36,460 2,940,343 602,942
Sampdoria
82,086
 83,034 329,690 412,724 330,638
Sassuolo
42,826
 62,423 40,036 102,459 59,633
Torino
73,683
77,610 24,383 101,993 28,310
Udinese
96,354
95,812 47,310 143,122 46,768
Verona 60,834
 97,166 40,386 137,552 76,718
Serie A
1,519,111
 1,756,077 156,008 1,912,085 392,974

LIGUE 1 SOCIAL MEDIA
Club
Total
Dec. '13
Facebook
March '14
Twitter
March '14
Total
March '14
Additions
Ajaccio 68,157
 58,512 47,401 105,913 37,756
Bastia
76,505
70,402 40,105 110,507 34,002
Bordeaux
403,422
385,359 76,329 461,688 58,266
Evian 61,021
50,319 35,571 85,890 24,869
Guingamp
37,613
32,471 26,484 58,955 21,342
Lille
407,597
387,365 81,490 468,855 61,258
Lorient
76,784 61,262 42,733 103,995 27,211
Lyon
1,121,466
1,157,572 259,432 1,417,004 295,538
Marseille
3,451,564
3,025,255 892,435 3,917,690 466,126
AS Monaco
354,956
613,177 133,570 746,747 391,791
Montpellier
142,959
110,306 65,403 175,709 32,750
Nantes
130,427
116,976 76,527 193,503 63,076
Nice
89,273
66,974 44,644 111,618 22,345
Paris St. Germain
6,532,195
8,041,617 1,102,657 9,144,274 2,612,079
Reims
50,702
27,932 36,332 64,264 13,562
Rennes
178,356
166,488 53,200 219,688 41,332
Saint-Étienne
272,937
283,542 89,756 373,298 100,361
Sochaux
71,329
 56,540 36,123 92,663 21,334
Toulouse
262,728
130,281 177,096 307,377 44,649
Valenciennes
57,568
40,582 42,937 83,519 25,951
Ligue 1
699,080
 788,806 87,385 876,191 177,111
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