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SBD Global/March 6, 2014/Media

ELTA TV Buys Rights To Broadcast 150 Chinese Professional Baseball League Games

ELTA TV "announced a collaboration with MP & Silva to carry 150 Chinese Professional Baseball League" games this year, according to Jason Pan of the TAIPEI TIMES. A company spokesperson said that "the 150 games would be covered live and include the Taiwan Series, the best-of-seven championship at the end of the season." ELTA is paying NT$20M ($660,000) for the 150-game deal, NT$5M to each of the four CPBL teams -- "the Uni-President Lions, Chinatrust-Brother Elephants, Lamigo Monkeys and EDA Rhinos." Besides ELTA, MP & Silva "has also been in negotiations with FTV, Videoland Sports and other local networks to carry the remainder of this season’s CPBL games" (TAIPEI TIMES, 3/6).
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