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Marketing and Sponsorship

Bookmaker Betfred Becomes Grand National Official Betting Partner In Three-Year Deal

Bookmaker Betfred has signed a three-year deal to be the official betting partner for the Crabbie’s Grand National Festival in April, according to Chris Wright of the LIVERPOOL ECHO. The deal sees Betfred "take sponsorship of three races at the three-day meeting" -- the Betfred Bowl Steeple Chase on Grand Opening Day, the Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and the Betfred TV Handicap Steeple Chase on Grand National Day. Betfred "is the world’s biggest owner-operator bookmaker with a retail estate of more than 1,370 shops." The Crabbie’s Grand National Festival runs from April 3-5, "culminating in the 167th running of the Grand National" -- first run 175 years ago (LIVERPOOL ECHO, 3/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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