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SBD Global/March 6, 2014/Marketing and Sponsorship

Bookmaker Betfred Becomes Grand National Official Betting Partner In Three-Year Deal

Bookmaker Betfred has signed a three-year deal to be the official betting partner for the Crabbie’s Grand National Festival in April, according to Chris Wright of the LIVERPOOL ECHO. The deal sees Betfred "take sponsorship of three races at the three-day meeting" -- the Betfred Bowl Steeple Chase on Grand Opening Day, the Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and the Betfred TV Handicap Steeple Chase on Grand National Day. Betfred "is the world’s biggest owner-operator bookmaker with a retail estate of more than 1,370 shops." The Crabbie’s Grand National Festival runs from April 3-5, "culminating in the 167th running of the Grand National" -- first run 175 years ago (LIVERPOOL ECHO, 3/4).
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