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SBD Global/March 5, 2014/Media
Sportel Asia: Old Media Vs. New Media Creates Tense Debate In Opening Panel
Published March 5, 2014
RIGHTS DEALS SCREENED: Tencent GM of Media Business Development Sam Xie followed Li’s rant with a dismissive defense, stating that his company does not, in fact, buy everything, and the rights it does buy go through a strict screening. Xie also said that Tencent is interested in creating more opportunities for offline media, such as an app to connect players and order gear, while simultaneously WeChat can be used as a tool to help supplement the new medium. Furthermore, Xie added that WeChat is available for and encouraged to be used by third parties to grow their own brands and markets. Xie: “Our profits are based on your profits.” Regarding the attack on modern media, Xie responded, “We should look into the future.”
INTO THE DEBATE: Last to jump in on the discussion was Ting Zhan, director of LeTV, who stayed a bit more neutral in the debate. Zhan explained that LeTV’s strategy consists of four pillars, covering both new and traditional media: content, platform, application, and terminal (which include smart TV and OTT content). He added that its vision is simply to “maximum value to our users.” He said, “As long as our users get maximum benefits, we do too.” He agreed with Li that traditional and new media “need to help each other out,” but at the same time he said, “Through competition we can improve technology.” Zhan: “Many criteria and decisions are made by TV, but new media can be the driving force. The sports media rights market is small in China; we need broad horizons.” The panel was moderated by Shoto Zhu, president of Oceans Marketing, a full-service Beijing-based agency, with past clients that include Euroleague Basketball, the 2013 WTA Guangzhou Open and ManU's 2012 China Tour.