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SBD Global/March 5, 2014/Media

Advertising Spend On Sporting Events In India Nearly Doubles In Five Years

Advertising spends on sporting events in India almost doubled in five years and while cricket accounted for most of it, other sports are on the rise, says the first ever sports marketing report in the country.

Advertisers in the country spent Rs 4,109 crore in sporting events in 2013, 92 per cent more than the Rs 2,139-crore ad spend in 2008, according to the GroupM report that examined advertising investments in Indian sport from 2008 to 2013 through four parameters — on ground, team  ..

Advertising spends on sporting events in India almost doubled in five years and while cricket accounted for most of it, other sports are on the rise, says the first ever sports marketing report in the country.

Advertisers in the country spent Rs 4,109 crore in sporting events in 2013, 92 per cent more than the Rs 2,139-crore ad spend in 2008, according to the GroupM report that examined advertising investments in Indian sport from 2008 to 2013 through four parameters — on ground, team  ..

MUMBAI: Advertising spends on sporting events in India almost doubled in five years and while cricket accounted for most of it, other sports are on the rise, says the first ever sports marketing report in the country.

Advertisers in the country spent Rs 4,109 crore in sporting events in 2013, 92 per cent more than the Rs 2,139-crore ad spend in 2008, according to the GroupM report that examined advertising investments in Indian sport from 2008 to 2013 through four parameters — on groun ..

The first sports marketing report in India revealed advertising spending on sporting events in India "almost doubled in five years and while cricket accounted for most of it, other sports are on the rise," according to Pritha Mitra Dasgupta of the ECONOMIC TIMES. Advertisers in the country spent Rs 4,109 crore in sporting events in '13, 92% more than the Rs 2,139-crore ad spend in '08, "according to the GroupM report that examined advertising investments in Indian sport" from '08-13 through four parameters -- on ground, team sponsorship, athlete management, and media spends. While cricket, particularly the Indian Premier League, dominated conversation around sports, the report said that "thriving niche events" such as Hockey India League and Indian Badminton League "marked the start of a sporting revolution in the country." GroupM Entertainment & Sports Partnership National Dir for Sports & Live Events Vinit Karnik said, "The big news of 2014 will be the inaugural edition of the IMG-Reliance-Star co-owned Indian Super League, which is set to bring all the bells and whistles associated with the IPL to football." The report expects advertising spending on non-cricket sports to grow at a 20-25% annual rate "over the next three years." Vodafone India CCO Vivek Mathur said that "changing demography, lifestyle and globalised economy in the last few years have led to strong following for other sports like football, tennis, hockey and badminton." Mathur: "This popularity of sports in India offers Vodafone as a brand a very effective, large-scale platform to connect with its customers." Nokia India Marketing Dir Viral Oza said, "Football is going to be big in India and we have seen the club culture grow at a very rapid pace" (ECONOMIC TIMES, 3/4).

 Advertising money (in crore) spent on sports events in India

 Year  Cricket  Football  Marathons  Golf  Others
 2008  293  8.5  28.5  32.7  62.8
 2009  299  9.1  29.3  13.9  68.9
 2010  522  11.7  36.5  29.1  444
 2011  498  14.9  37  27.1  137
 2012  466  16.4  39  37.5  153
 2013  508  14.2  42  28  164
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