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SBD Global/March 5, 2014/Marketing and Sponsorship

National Rugby League Side Parramatta Eels Announces Partnership With Shine Lawyers

National Rugby League side Parramatta Eels announced legal firm Shine Lawyers as a corporate partner in '14. Shine Lawyers have 40 branches located across Australia. Shine Lawyers will appear at the bottom back of the jersey for at least the next three years. It is the final apparel partner position to be sold on the '14 jersey and makes it the most commercially successful in the club’s history (Parramatta Eels). The AAP's Ben Horne wrote Parramatta's latest NRL sponsor "is currently engaged in legal action against the Cronulla Sharks." Shine Lawyers "are representing former Sharks players Isaac Gordon and Josh Cordoba, who are taking action against the embattled club over Cronulla's 2011 supplement program" (AAP, 3/3). 

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